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https://www.alcott.eu/it_IT/home
Italy flag Italy Brand
Casual Comfort Streetwear
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#Bottoms   #Outerwear

Alcott nasce nel 1990 come brand cardine del Gruppo Capri e cresce rapidamente, affermandosi, in meno di 20 anni, in Italia e all'estero, come uno dei principali player del settore del fast fashion retail. Alcott was founded in 1990 as a key brand of the Capri Group and grew rapidly, establishing itself, in less than 20 years, in Italy and abroad, as one of the main players in the fast fashion retail sector.

Alcott was founded in 1990 as a key brand of the Capri Group and grew rapidly, establishing itself, in less than 20 years, in Italy and abroad, as one of the main players in the fast fashion retail sector. Born as an exclusively male brand, it has evolved following the needs of the market, adding to the original collection, in the early 2000s, a women's line, Alcott Los Angeles, which today makes up 30% of turnover. In 2015, to meet the needs of an increasingly large clientele, the Alcott Premium line was born, dedicated to a more adult and demanding male audience. Thanks to a flexible business model and a synergistic work made of research, development and production, Alcott manages to offer a new assortment of garments every week, always offering collections and micro capsules in line with current trends. The Clients Making the Brand GenZ & Millenials: young, dynamic, passionate about technology, music and social networks, they are demanding and highly communicative and represent the targeted audience of the Alcott brand.

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