Korea flag Korea Brand
Luxury KPOP Kbeauty
Monthly Shoppers: 39.3K

Driven by his firm belief in the healing power of precious botanicals, our founder’s vision was simple but profound: Sung-Hwan Suh wanted to restore traditional Korean tea culture and share it with the world. In 1979, he discovered the barren lands of Jeju Island—a place where only he had the foresight to see opportunity. Tucked between mountains and the ocean, the land was covered with volcanic rocks and ashes. Rock by rock, Sung-Hwan Suh slowly uncovered the exceptionally fertile volcanic soil—10 times richer in minerals than normal soil.

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