IS THE PARISIAN READY-TO-WEAR BRAND, BECOME REFERENCE BY ITS STREET, COUTURE, SUBVERSIVE STYLE. Present on the international fashion scene since 2003, it is known for its playful t-shirts, its creative and ultra-contemporary collections, its streetwear clothes as well as for the prestigious muses with which it has surrounded itself. The Elevenparis story began in 2003 in a tiny room located at number 11 (Eleven) on a small street in Paris. It is there, between piles of boxes and improvised offices on wooden trestles, that the brand is launched. The famous mustache t-shirt will see the light of day in 2011 and will make ELEVENPARIS a recognized brand on the international scene. In 2017, almost 20 years later, Dan COHEN, founder and artistic director, was joined by Ilan Amar to bring his strategic vision on digital and business development. Together they revive the urban side of the brand which rediscovers its DNA: Life Is A Joke. Since then, the brand has returned to success: I AM NOT A RAPPER, GOTH, CALL MY…, FASHION WEEK, LOVELESS, all these capsules are hits that appeal to an ever more demanding community. 2022 - Launch of the WEB.3.0 loyalty program - New store concept and new Logo - Launch of the DISTRICT - Launch of TikTok internally with a dedicated team