Stay Creative (SCRT) is a close-knit design team and streetwear brand, working with local and international artists to create capsules inspired by cult films, subcultures, and vintage workwear. Clothing is always built with function and everyday use in mind. The brand started in 2010 and is based in London, with a store in Shoreditch and a studio in Brixton, now manufacturing in Europe and stocked internationally.

From a House on a Hill, in London 2010, SCRT started as a self-funded project, working with local artists to produce short runs of exclusive print-wear. In the years since, the label has grown & developed into a forward-thinking, independent British streetwear brand collaborating with creatives from around the world. Stay Creative Co are still a close-knit team, now working from our studio in Brixton, and flagship store on Shoreditch's Redchurch St. The brand draws influences from subcultures both past & present, whilst producing cut & sew collections focused on vintage-inspired workwear, with function and everyday use in mind. We often find inspiration in cult films, forgotten corners of media, art in all forms, and the weird and the surreal. Our design utilises a box-fit, taking outlines from vintage patterns and found items, especially workwear that has survived extensive use. Always utilitarian, with creative use in mind. Fabrics are simple and comfortable, with detailing often used to express the themes within our capsules. As an independent streetwear brand we believe in creating with conscience. Our growth as creatives is tied to the steps we take to become a more sustainable, responsible and community led brand. In 2020, we moved the majority of our cut & sew to Portugal and started relationships with several skillful and responsible Portuguese manufacturing partners whose operations are grounded in expertise and tradition. Our print-wear has always been produced within the UK. We are now incorporating locally sourced organic cotton and upcycled fabrics wherever possible, and packaging in recycled materials. Every piece of SCRT clothing is designed by us in our studio in Brixton, with extensive and practical use in mind. We are committed to moving forward in a way that positively addresses local and global issues while retaining our core values and design ethos. Stay Together. Stay Creative.